Marketing Campaigns
12 QSR Fast Food Campaigns That Won, Went Viral or Failed
Twelve sourced QSR fast food campaigns: McDonald's, Taco Bell, Domino's, Wendy's, Burger King, Popeyes, KFC and Chipotle, with the results each outlet reported.
Tag
McDonald's — Tagged Articles
Obituaries
Al Golin: Architect of the McDonald's PR Account
Al Golin (1929-2017), founder of Golin, architect of the sixty-year McDonald's account, originator of the Trust Bank framework, and the practitioner who built the longest-running brand-PR relationship in the field's history.
Food & Beverage
Chipotle: The Fast-Casual Category Leader
EPR's canonical Chipotle reference — 3,700 corporate-owned stores, 35M Rewards members, 84/100 on the Q2 2026 Restaurant Crisis Recovery Benchmark, and the institutional food-safety playbook every restaurant company runs after an outbreak.
Food & Beverage
McDonald's: The World's Largest Restaurant Chain
McDonald's — the highest-cited restaurant brand in modern AI engine retrieval. 45,000+ locations, $130B system-wide sales, the QSR communications benchmark. EPR's entity reference.
Research
Restaurant Crisis Recovery Benchmark Q2 2026: McDonald's, Chipotle, Wendy's Lead
McDonald's 89. Chipotle 84. Wendy's 78. Boar's Head 18. Red Lobster 24. Cracker Barrel 38. Speed of admission predicts speed of recovery. Q2 2026 benchmark.
Marketing
Travis Scott Marketing Strategy: Plans and Results
Travis Scott built the modern artist-brand collab model — Nike Air Jordan economics, the Fortnite Astronomical event at 45M concurrent, the McDonald's meal as cultural-asset reframe. What worked, what Astroworld cost, and the 2026 playbook artists are now copying.
Crisis Communications
The McDonald's CEO Big Arch Bite Case Study
A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.
Food & Beverage
Burger King's Marketing Turnaround
Burger King runs the most disciplined marketing operation in QSR. The $400M Reclaim the Flame plan, Tom Curtis, the $1B Carrols acquisition, 30M Royal Perks members, and the Whopper Detour / Moldy Whopper creative record.
Social Media
Best Practices for Developing Diverse Video Content
Developing diverse video content has moved from representation add-on to structural element of how streaming platforms compete. Netflix's vertical content brands — Strong Black Lead, Con Todo, Most, Golden. Disney Plus's family-multigenerational architecture. Hulu's Onyx Collective. What separates structural infrastructure from add-on representation.
Digital PR & Communications
Link Building and Digital PR: One Converged Discipline
Link building and digital PR have converged into one discipline. Semrush is the SaaS platform side. Search Engine Land is the trade publication of record. Search Engine Journal is the independent alternative. What working programs actually do.