Food & Beverage
McDonald's: The World's Largest Restaurant Chain
McDonald's — the highest-cited restaurant brand in modern AI engine retrieval. 41,000+ locations, $130B system-wide sales, the QSR communications benchmark. EPR's entity reference.
Tag
McDonald's
Crisis Communications
Restaurant Crisis Recovery Benchmark Q2 2026 — McDonald's, Chipotle, Wendy's Lead
McDonald's 89. Chipotle 84. Wendy's 78. Boar's Head 18. Red Lobster 24. Cracker Barrel 38. Speed of admission predicts speed of recovery. Q2 2026 benchmark.
Marketing
Travis Scott Marketing Strategy: Plans and Results
Travis Scott built the modern artist-brand collab model — Nike Air Jordan economics, the Fortnite Astronomical event at 45M concurrent, the McDonald's meal as cultural-asset reframe. What worked, what Astroworld cost, and the 2026 playbook artists are now copying.
Social Media
Podcasts as Marketing: Spotify, Apple, and Joe Rogan
Podcasts have become one of the more substantial marketing and PR channels in modern American business. Spotify's $200M Joe Rogan deal, Apple Podcasts as historical platform of record, the Rogan single-host phenomenon, and what brand and marketing teams considering podcast investment should be thinking about.
Public Relations
Franchising PR in 2026: How Multi-Unit Brands Now Communicate, Recruit, and Defend Their Reputations
Franchising in 2026 is bigger than before the pandemic — ~830,000 US establishments, $900B GDP contribution. The PR discipline has changed: AI engines mediate franchisee discovery, crises travel bidirectionally, and multi-unit operators are a customer.
Social Media
Best Practices for Developing Diverse Video Content
Developing diverse video content has moved from representation add-on to structural element of how streaming platforms compete. Netflix's vertical content brands — Strong Black Lead, Con Todo, Most, Golden. Disney Plus's family-multigenerational architecture. Hulu's Onyx Collective. What separates structural infrastructure from add-on representation.
Crisis Communications
How Global Brands Responded to Ukraine
Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.
Digital PR & Communications
Link Building and Digital PR Strategies
Link building and digital PR have converged into one discipline. Semrush is the SaaS platform side. Search Engine Land is the trade publication of record. Search Engine Journal is the independent alternative. What working programs actually do.
Marketing
How to Use Emotional Marketing Online
Emotional marketing at scale is the marketing discipline most often discussed and least often executed at the standard required. Coca-Cola's Hilltop, polar bears, and Holiday Truck. McDonald's I'm Lovin' It and Famous Orders. Nike's Just Do It, Jordan, and Kaepernick. The three canonical cases and what brand and PR teams across the broader category should be taking from them.