Vox Media spent the 2010s positioning itself as the upstart taking on legacy media. The 2020s have been about whether the upstart could survive what it built. The company that once claimed it was reinventing publishing now operates in a fundamentally different landscape than when Jim Bankoff and his team set out from SB Nation.
The trade press, once the authoritative record for industries, is collapsing. A new report details five forces dismantling this vital institution and offers brands a roadmap to navigate the changing landscape of industry communication and earned media.
The first publisher casualties of the AI era are already in the ground. This report details how AI search and Google's AI Overviews have led to a publisher extinction event, with named casualties across the industry and massive declines in traffic and revenue.