AI Communications
WHERE BIG PR ACTUALLY USES AI
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
Tag
media monitoring
Generative AI
How PR Teams Use AI in 2026: The New Public Relations Agency Services
In 2026, AI is standard infrastructure in PR agencies — embedded across research, media targeting, content creation, monitoring, measurement, and Citation Share tracking inside ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. The full playbook.
Insights & Strategy
Media Monitoring in 2026: Citation Share, X, Reddit, TikTok, and Crisis Detection at AI-Engine Speed
Media monitoring in 2018 meant Google Alerts and Meltwater. In 2026 it's continuous AI engine citation tracking, real-time social signal across X, Reddit, TikTok, LinkedIn, earned media density measurement, and crisis detection at AI-engine speed. Citation Share is the closing layer.