The press release isn't dead. The unified PR platform is. Why teams running unbundled best-in-class stacks outperform teams that bought into Cision, Meltwater, or Onclusive's end-to-end pitch.
The PR software market reset on AI between 2024 and 2026. Cision One, Muck Rack, Meltwater, Notified, Onclusive — plus the GEO-native challengers reshaping the stack. Full comparison table with annual pricing, a working stack under $200 a month, enterprise and multi-brand requirements, and the five questions to ask before the demo.
The 8 platforms that run the 2026 media monitoring market, Cision, Meltwater, Muck Rack, Onclusive, Signal AI, Brandwatch, Talkwalker, Sprout Social, plus the fourth surface: AI citation monitoring.
The 2011 frame on how PR firms measure their work — share of voice, sentiment, referral traffic, message pull-through, and the retreat of Advertising Value Equivalents.
