Most executives receive media training once. Fortune 500 CEOs train continuously. The difference becomes visible quickly — in interviews, in transcripts, and under pressure.
Media training in financial services operates under constraints that don't exist elsewhere. Executive interviews can constitute material disclosures. They can move markets. Standard prep creates exposure that specialized preparation would have closed.
Standard media training and crisis media training are not the same discipline. Most executives who have completed one have not completed the other. That gap becomes visible at the worst possible moment.
Broadcast and podcast preparation have almost nothing in common. The mistake of treating them as interchangeable has produced some of the most damaging executive interview records of the last five years.
Hooked, Purple Cow, StoryBrand, Positioning — the marketing concepts that broke out of their books and became the operating logic of real companies.
A new member of successful communications apps is now here - WhatsApp now has 800 million active users.
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.
