What executives say in interviews is no longer consumed only by journalists. It becomes part of the record ChatGPT, Claude, Perplexity, and Google AI Overviews use to describe them. Media training now shapes the AI record.
Media training in financial services operates under constraints that don't exist elsewhere. Executive interviews can constitute material disclosures. They can move markets. Standard prep creates exposure that specialized preparation would have closed.
Broadcast and podcast preparation have almost nothing in common. The mistake of treating them as interchangeable has produced some of the most damaging executive interview records of the last five years.
Conversational commerce in 2026 is buying through chat — at scale across WhatsApp Business, Instagram DMs, Apple Business Chat, AI agents, and in-app messaging. Nubank, Shein, Mercado Libre, Jio, Klarna, Stripe, Shopify, Sephora, Glossier, Liquid Death, Lululemon, Amex, Toyota. The full stack.
Hooked, Purple Cow, StoryBrand, Positioning — the marketing concepts that broke out of their books and became the operating logic of real companies.
A new member of successful communications apps is now here - WhatsApp now has 800 million active users.
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.