The complete guide to executive and crisis media training: the continuous preparation model Fortune 500 companies use, the five-layer hostile interview framework, the 24-hour crisis prep block, spokesperson selection, and what financial services adds on top.
Broadcast and podcast preparation have almost nothing in common. The mistake of treating them as interchangeable has produced some of the most damaging executive interview records of the last five years.
A new member of successful communications apps is now here - WhatsApp now has 800 million active users.
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.
