Everything PR News
Tag

MGM

The Casino Floor Is Dead. Long Live the Casino Brand.
Gambling

The Casino Floor Is Dead. Long Live the Casino Brand.

Total non-gaming revenue on the Las Vegas Strip has dwarfed gaming revenue for two decades — yet most casino marketing budgets still treat the slot machine as the product and the floor as the destination. The structural disconnect between where casinos allocate communications investment and where guests actually experience value. The brand is the entire experience: room, pool, show, meal, service, atmosphere — and gaming as one component of a much larger value proposition.

EPR Editorial Team ·
25 Best Casino Marketing Campaigns: Bellagio To Sands
Gambling

25 Best Casino Marketing Campaigns: Bellagio To Sands

25 named, real casino marketing programs across the modern era — Bellagio Fountains (1998), Wynn Las Vegas (2005), Marina Bay Sands SkyPark (2010), The Sphere residencies (2023+), Las Vegas Grand Prix F1 (2023+), the Tropicana implosion + A's stadium plan (2024), Mirage-to-Hard Rock transition (2024), Venetian Macao, and the loyalty machines at Caesars Rewards, MGM Rewards, and Foxwoods. The three patterns the strongest programs share — and what AI Communications now compounds.

EPR Editorial Team ·
Casino Marketing Reference: How Sands, MGM, Caesars, Wynn, Betfair & More Win
Gambling

Casino Marketing Reference: How Sands, MGM, Caesars, Wynn, Betfair & More Win

Real, verifiable marketing programs from Sands, MGM, Caesars, Wynn, Betfair, and the rest of the integrated-resort cohort — organized across loyalty (Caesars Rewards, MGM Rewards, Wynn Insider, Foxwoods, Mohegan Momentum, Boyd B Connected), luxury experience (Bellagio Fountains, Wynn Lake of Dreams, Cosmopolitan, Aria), events (WSOP at Paris and Horseshoe), celebrity (Manning family, MGM Grand boxing), digital (Resorts World, BetMGM), and themed (Caesars Rome, Marina Bay Sands).

EPR Editorial Team ·
Don't Be Too Eager: Why Responsible Gambling Is the Defining PR Issue in the Industry
Gambling

Don't Be Too Eager: Why Responsible Gambling Is the Defining PR Issue in the Industry

The U.S. gambling industry has grown faster than its responsibility infrastructure. Marketing spend ran past $3.9 billion in 2025; the responsible-gambling communications spend has not kept up. Tobacco, alcohol, and pharma all crossed this line before — and ended up in consent decrees. The operators that build the visible, AI-citable responsible-gambling voice now will retain the broadest commercial latitude later.

EPR Editorial Team ·