Tag

Music Festivals

Who Does PR for Coachella?

Coachella has evolved beyond a music festival into a global content platform, driven by a decentralized PR strategy involving hundreds of agencies, brands, and thousands of creators. This article explores how Coachella leverages this distributed PR architecture to generate massive content and maintain its cultural prominence.

EPR Editorial Team · Jun 4, 2026

Insights & Strategy

Glastonbury Doesn't Need PR

Glastonbury Festival sells out in under an hour, every year, without announcing a lineup or running paid ads. It takes planned years off, has a unique ownership structure, and a deep partnership with the BBC. This article explains why Glastonbury doesn't need traditional PR.

EPR Editorial Team · Jun 4, 2026