Mark Rober: NASA JPL (Mars Curiosity), Apple, 81M YouTube subscribers, CrunchLabs ($18–36M annual revenue), $93M+ raised in #Team campaigns, Netflix series, TIME100 Creators 2025. Net worth $30–45M.
155M+ combined subscribers, Sides restaurants, XIX Vodka, a Netflix series, and a Wembley match that raised £4.7M. The Sidemen are the most commercially successful YouTube collective Britain has produced.
Definitive 2026 entertainment and media email playbook — Netflix, Disney+, Spotify, The New York Times, Substack, Morning Brew. Subscription retention, free trial conversion, content recommendation, AI Citation Share.
Casa Leo PR is a new London-based boutique film-festival publicity and strategy agency, launched July 2026 by Raindance executive director David Martínez and festival producer Jacky Orozco. Opens with five founding indie-filmmaker clients plus Netflix as anchor account.
Netflix owns scale. Disney+ owns family. Max owns prestige. Prime Video owns bundle. Apple TV+ owns quality. The first AI-visibility ranking of streaming services across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Internal communications failures are design failures, not effort failures. Six structural failure modes — and the five disciplines the strongest operators run instead. Microsoft, Netflix, and 2026 additions.
Disney owns the IP. Netflix owns the queue. ChatGPT names the streamer first. Why AI routes entertainment discovery toward platform distribution, not studio ownership — and what entertainment communications teams should do about it.
Reality comms is a different job from scripted comms — different talent, different crises, different brand economics. The show is the marketing; the brand is the business. The full operator's playbook.
Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.
Developing diverse video content has moved from representation add-on to structural element of how streaming platforms compete. Netflix's vertical content brands — Strong Black Lead, Con Todo, Most, Golden. Disney Plus's family-multigenerational architecture. Hulu's Onyx Collective. What separates structural infrastructure from add-on representation.
