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Orange Is the New Black and the Netflix Communications Model
Marketing

Orange Is the New Black and the Netflix Communications Model

Orange Is the New Black returned for its fourth season earlier this month and continues to operate as one of the foundational case studies in the Netflix-originals communications model. The five structural elements of the model, what OITNB specifically demonstrates, and what brand and entertainment communications teams should be taking from the case.

EPR Editorial Team ·
MSL Group and Netflix's "Day Without Sports" Misfire
Public Relations

MSL Group and Netflix's "Day Without Sports" Misfire

MSL Group issued a Netflix press release for a "Day Without Sports" campaign that has become one of the most-discussed agency-creative misfires of recent memory. The recommendations divided shows along gender lines, framed female partners as obstacles, and used sexualized framing as viewing incentives. The five structural errors that produced the misfire.

EPR Editorial Team ·