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Basics of a SWOT Analysis
Marketing

Basics of a SWOT Analysis

SWOT analysis — strengths, weaknesses, opportunities, threats — is one of the foundational strategic frameworks in modern business. The framework is simple. The application is harder than it looks. Netflix is the canonical modern case in acting on SWOT discipline. What the framework actually is and what the leaders do differently.

EPR Editorial Team ·
Orange Is the New Black and the Netflix Communications Model
Marketing

Orange Is the New Black and the Netflix Communications Model

Orange Is the New Black returned for its fourth season earlier this month and continues to operate as one of the foundational case studies in the Netflix-originals communications model. The five structural elements of the model, what OITNB specifically demonstrates, and what brand and entertainment communications teams should be taking from the case.

EPR Editorial Team ·