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nielsen — Tagged Articles

How Nielsen Built the Canonical Research Design Discipline Over a Century

Nielsen is the canonical case in research design at industrial scale. Founded 1923, built the most-cited consumer-behavior research methodology of the 20th century — the Nielsen Ratings, the Consumer Panel, the cross-platform measurement infrastructure that has shaped marketing decisions for over a century.

EPR Editorial Team · Feb 27, 2023

Marketing

Who's Gen C and Why Marketers Still Need to Care

Nielsen's Gen C framework — the Connected Generation — held up. Five years on, the multi-platform, always-on consumer is no longer a niche but the baseline.

EPR Editorial Team · Jan 12, 2021

Insights & Strategy

Cross-Platform Media Measurement in 2026: From Nielsen to AI Engine Citation

Cross-platform media measurement in 2026. Nielsen, Comscore, Kantar, iSpot, Innovid, The Trade Desk, retail media, AI engine Citation Share. The integrated dashboard.

EPR Editorial Team · Mar 19, 2012