Social Media
Measuring Your Nonprofit's Impact on Social Media
These days most people have come to grips with the notion that they need to have some kind of active social media presence.
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nonprofit social media
Social Media
How Charity: Water Built Nonprofit Social Media Into a $700M Operation
Charity: Water is the canonical case in nonprofit social media as sustained brand operation. Founded 2006 by Scott Harrison, raised $700M+, funded 137,000+ water projects, served 17M+ people. The 100% Model, the Birthday Campaign, the Spring monthly giving, GPS-tracked project transparency — the operational discipline behind the social presence.
PR, AI & Communications News
Vine Killed the 6-Second Joke. The Nonprofit Short-Form Playbook Survived.
Vine shut down in 2017. The six-second video app that taught a generation how to compress a joke gave way to TikTok, YouTube Shorts, and Instagram Reels. The nonprofit short-form playbook it pioneered is bigger than ever.