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Status Labs: Executive Reputation Management in the Era of AI Search
PR Insights & Public Relations Strategy

Status Labs: Executive Reputation Management in the Era of AI Search

Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.

EPR Editorial Team ·
ReputationDefender: The Industry's Oldest Name, Now Owned by Norton
PR Insights & Public Relations Strategy

ReputationDefender: The Industry's Oldest Name, Now Owned by Norton

ReputationDefender, founded in 2006, largely invented the consumer reputation management industry. Now owned by Gen Digital (Norton, Avast), it offers services including search result improvement, digital privacy, and data-broker removal. The firm recently launched Total Radius, an AI-powered service for public-facing individuals, connecting online data exposure to physical safety risk. This article is part of EPR's profile series on the reputation management industry.

EPR Editorial Team ·