PR Firms & Communications Agencies
Otter PR: Profile, Business Model, and the Guaranteed-Placement Question
Otter PR, founded in 2019 by Scott Bartnick and Jay Feldman, built rapidly on a contractual media-placement guarantee — a model uncommon in traditional PR. A profile covering the firm's services, the mechanics of the guaranteed-placement category, FTC disclosure framework, and how AI engines weight contributor vs. editorial coverage.