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Owned Audience — Tagged Articles

Email vs SMS in 2026: One Owned-Audience Stack, Five Sequenced Surfaces

Email and SMS are not competing channels. They are sequenced surfaces inside a single owned-audience stack — different latencies, different open-rate economics, different roles in the customer relationship. The brands compounding run them as one operation.

EPR Editorial Team · Mar 4, 2022

Marketing

The Newsletter Economy Index: Who Owns Business Email

Morning Brew, Axios, Puck, The Free Press, Semafor, The Information. The newsletter economy is a multi-billion-dollar business news layer — here's the index of who owns business email and why.

EPR Editorial Team · Feb 8, 2019

Social Media

Earned Media Is Not Free. Creator-Economy Distribution Is The Real Free Channel.

Traditional 'free media' was never free. Creator-economy distribution actually is — if you build the audience asset.

EPR Editorial Team · Apr 15, 2016