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Pershing Square — Tagged Articles

PR Tips for Hedge Funds — How Citadel, Pershing Square, and Point72 Built Three Different PR Machines

Hedge funds used to be allergic to PR. Three of the largest in the world rebuilt the playbook — Citadel via Ken Griffin's $2B philanthropy, Pershing Square via Bill Ackman on X, Point72 via the Mets and the Cohen Academy. The actual mechanics.

EPR Editorial Team · Mar 9, 2021

Crisis Communications

Activist Investor Bill Ackman Says Sard Verbinnen Is Doing Horrible PR

Ackman continued that Sard Verbinnen has done a "fabulous job" for Herbalife and a "horrible" job representing Valeant.

EPR Editorial Team · Oct 31, 2015

Insights & Strategy

Hedge Fund PR in 2026: The Complete Playbook

Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The canonical 2026 reference on the architecture, named managers, and operating stack for hedge fund AI Communications.

EPR Editorial Team · Sep 16, 2014