The complete guide to podcast PR in the answer-engine era — what it is, why it matters in 2026, how bookings build AI visibility, and the prep, distribution, and measurement checklists a serious program runs.
A podcast without a published transcript is invisible to AI engines. Which shows publish transcripts, how to negotiate one, and the owned-channel fallback.
Podcasts have become one of the more substantial marketing and PR channels in modern American business. Spotify's $200M Joe Rogan deal, Apple Podcasts as historical platform of record, the Rogan single-host phenomenon, and what brand and marketing teams considering podcast investment should be thinking about.
