The complete guide to podcast PR in the answer-engine era — what it is, why it matters in 2026, how bookings build AI visibility, and the prep, distribution, and measurement checklists a serious program runs.
Podcasts work as PR when integrated into broader brand-narrative architecture. Spotify's $200M Joe Rogan deal + platform consolidation. Apple Podcasts as historical platform-of-record. The Joe Rogan Experience as solo-host phenomenon. Plus McDonald's "The Sauce" and OnlyFans creator-podcast discovery pillars.
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations.