Financial Services
PR Tips for Hedge Funds — How Citadel, Pershing Square, and Point72 Built Three Different PR Machines
Hedge funds used to be allergic to PR. Three of the largest in the world rebuilt the playbook — Citadel via Ken Griffin's $2B philanthropy, Pershing Square via Bill Ackman on X, Point72 via the Mets and the Cohen Academy. The actual mechanics.