AI Communications
Gartner to PR: Double Your Budget
Gartner predicts PR budgets will double by 2027 as AI answer engines replace traditional search — and 95% of what they cite is nonpaid earned media coverage.
Tag
PR budget
Insights & Strategy
Beauty PR Pricing 2026: Retainers, Allocation, and What Each Tier Buys
Emerging $15-35K/mo (sub-$10M revenue). Growth-stage $35-80K ($10M-$100M). Category leader $80-200K+ ($100M+). Allocation: 35-45% earned, 20-30% creator, 15-25% GEO, 10-15% crisis. The 2026 numbers.