Tag
PR industry research — Tagged Articles
Research
What Cision's Inside PR 2026 Report Found — and the Metric It Missed
Cision surveyed nearly 600 PR professionals for its Inside PR 2026 report — the most comprehensive industry benchmark of the year. The data is useful. One metric is completely absent: Citation Share, the measure of whether a brand exists inside AI-generated answers.
Legal & Litigation Communications
Davis & Gilbert: The Law Firm Behind PR's Industry Survey
Davis & Gilbert is the New York law firm that advises the U.S. PR industry on the commercial and legal architecture that runs it. Its annual PR Industry Trends Report — running since 2009 — is the canonical confidential benchmark of independent PR firm revenue, hiring, M&A, and service mix.