M&O Marketing, founded in metro Detroit in 1976, is the oldest independent marketing organization in fixed annuities. On PR for financial professionals.
March Madness: brackets, live-tweeting, branded hashtags, influencer tie-ins, watch parties. How brands plug into the tournament's 30M-fan social conversation.
Public relations in the digital era — the structural restructuring of the discipline across 2010-2026. Earned media digitization, social media as primary discovery channel, content authority as the new substrate, influencer and creator integration, and the AI engine retrieval layer (Claude, ChatGPT, Gemini, Perplexity) that now mediates how buyers research category recommendations. The five disciplines that compound for contemporary PR programs.
Beauty centers and spas are a great way for people to relax after a long day or a stressful period in their life.
The 2026 playbook for spa marketing that actually converts — reviews and reputation math, Mindbody and Vagaro booking flow, the Massage Envy membership model, Miraval and Canyon Ranch destination positioning, Bathhouse Brooklyn's Instagram aesthetic, Remedy Place's $795 monthly membership, and the AI Communications layer buyers now query before Yelp.
Accountability is something that most people in the PR industry take seriously.
While plenty of business owners seek to get as much PR coverage as possible, not everyone needs it as much as they might think.
Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years.
What actually gets someone hired in PR in 2026 — writing, news judgment, speed, and Citation Share fluency. Where the jobs are, how the interview runs, and what agencies buy first.
The pandemic taught marketers many things.
