Tag

PR Spend

Agency of Record vs. Project Agency: How to Structure PR Engagements

Marketing and communications leaders evaluating PR spend face a structural decision early in every budget cycle: designate one agency as agency of record, or use multiple agencies on a project basis. This decision affects cost, coordination overhead, senior attention, institutional knowledge, and the organization's ability to match specialist capability to specific needs.

EPR Editorial Team · Jun 29, 2026

PR, AI & Communications News

The Federal Agency PR & Communications Spend Transparency Study™ 2026

The first systematic accounting of what U.S. federal agencies pay outside firms for communications work. Pure-play PR contracts total $376.7 million. Total federal communications spend, when advertising and marketing consulting are included, runs into the billions — and two holdi

EPR Editorial Team · May 8, 2026

Higher Education Communications

The University & Higher Ed PR Spend Transparency Study 2026

Harvard Public Affairs and Communications has grown from ~31 FTE in 2008 to nearly 60 today — a 90%+ increase in 17 years. The first systematic accounting of communications spending across the top 100 U.S. universities.

EPR Editorial Team · May 8, 2026