Marketing
SMT PR: How To Do A Satellite Media Tour
An SMT is a series of interviews spread out over the course of a number of hours, yet conducted generally from the same location.
Tag
strategy
Social Media
Amex on Facebook: The Closed-Loop Business Strategy Playbook
American Express on Facebook — Small Business Saturday as the Facebook-native franchise ($20B in 2024 spending, 250,000 small businesses), the closed-loop network first-party-data advantage, the Centurion Lounge Instagram layer, the Platinum Card refresh, Membership Rewards, the U.S. Open + Tribeca + fashion week sponsorship architecture, Delta co-brand, Fine Hotels & Resorts, and the Chase Sapphire Reserve contrast.
Editorial
How to Spot a Bad PR Firm: Six Tells in the First 30 Days
A bad PR firm is identifiable in 30 days — vague reporting, junior staffing, no AI Citation Share measurement, recycled targets, vague contracts. Six tells to know.
PR News
Luxury Brand Communications: The 2026 Center
How luxury brands run communications in 2026 — LVMH, Kering, Richemont, fashion week as content trigger, K-pop ambassador economics, crisis playbook. The Everything-PR luxury center.
PR News
Apple Watch Five Months In: Smartwatch Marketing
Apple Watch is one of the most-watched product launches in modern consumer technology. Five months after the April 2015 launch, the broader market response is still developing. The smartwatch competitive landscape, Apple's marketing positioning, and the open strategic questions worth tracking.
PR News
How Fashion Brands Win NYFW
Inside the NYFW PR operating playbook — show production discipline, avant-garde editorial anchors, multi-season thematic architecture, front-row casting as sustained relationship work, and the creator-economy and AI engine retrieval layers that now compound across each ten-day week.
NFL
The NFL's Crisis Communications Operating Frame
Speed of disclosure beats completeness. Family-centric framing protects the institution. Player-driven narratives compound faster than league-driven narratives. Discipline transparency stabilizes the gambling era.
Insights & Strategy
4 Legal Strategies For Public Relations Material To Remain Confidential and Privileged
When a PR firm is acting as an agent for a lawyer AND meets certain criteria, then privilege often stands, and materials are likely to remain confidential.
PR News
4 Times a PR Firm was Needed to Manage a Crisis Situation
The sad news is that the four situations listed below - could have been handled better from the very beginning.
PR News
Sports PR: Brands, Leagues, Teams, and Athletes
The EPR canonical pillar for sports public relations — the modern playbook across brands, leagues, teams, and athletes. Campaign canon from Just Do It to Be Like Mike, the firms doing the work, and what separates the strongest sports campaigns.