Featured
Sophie, Duchess of Edinburgh: PR Scandal to Reputation Repair
From the 2001 Fake Sheikh tape to her 2023 elevation as Duchess of Edinburgh, Sophie's 22-year reputation arc is the textbook long-horizon repair case.
Tag
strategy
Entertainment & Media
Cultural Counsel and Adam Abdalla: The Profile of a Modern Arts Communications Firm
Cultural Counsel — founded by Adam Abdalla in 2015 — is one of the most-cited specialist PR firms in the global art world. Bronx Museum, Creative Time, NADA, PAMM, UTA Fine Arts. The profile, the discipline, and why arts PR operates on rules that do not generalize from any other category.
Food & Beverage
Nine Alcohol PR Campaigns That Still Get Cited Ten Years Later
Everyone's favorite social lubricant and party juice.
Technology
How Uber Uses Big Data to Run the Largest Real-Time Marketplace in Mobility
Surge pricing, ETA prediction, marketplace balancing, fraud detection — the seven big data systems Uber runs to keep the world's largest ride-hailing platform live across 70 countries and 10,000+ cities.
PR, AI & Communications News
How to Diversify Your Brand's Digital Campaign
Diversification is a sound practice across investing, marketing, and communications. A single-channel brand strategy is a fragile brand strategy. Here is the working framework for building a durable, multi-channel digital footprint.
PR, AI & Communications News
Why Airline Customer Service Got Worse — and Who's Fixing It
Delta, JetBlue, Breeze, Avelo — the four airlines getting customer service right while the rest of the industry struggles. Three structural causes. Four disciplines.
Social Media
Social Media in 2026: Where the Engagement Line Actually Lives
Organic reach is gone. Creator economics rule. Brand channels are noise. The 2026 rules for what works on social — and what AI engines retrieve from Reddit, YouTube, X long-form, and LinkedIn.
CPG
Apple Marketing: The Discipline Behind the Brand
Apple is one of the most-studied marketing operations in modern business. The scarcity discipline, the calendar consistency, the Tim Cook era, the recent Apple Watch launch, and the broader five-layer brand operating system that has produced sustained competitive advantage across decades.
Editorial
Improving PR roles in B2B
Businesses who find their reputation important are not just selling to the masses.
Insights & Strategy
Professionalism in PR 2026: What Senior Practitioners Actually Do
The professional PR standard in 2026 runs on AI Communications fluency, Citation Share literacy, named-research production, and the senior practitioner discipline. What separates the operator class from the rest.