Crisis Communications
Leavitt Out, Zacharia In: White House Press Shake-Up
Trump named Katie Zacharia to replace Karoline Leavitt as White House press secretary. What changes, and what Leavitt's 19 months meant for political comms.
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press secretary — Tagged Articles
Corporate Communications
What Happened to the Political Spokesperson
The traditional role of the political spokesperson, once an accountable and public voice, has largely collapsed. Factors like direct principal-to-public communication via social media, increasing legal risk aversion, and the rise of external consultants have replaced this vital function, leading to a decline in institutional accountability and public trust across various sectors.
Crisis Communications
What Makes a Strong Press Secretary: The 4 Skills That Matter
11 traditional press-secretary skills, compressed to 4 that actually differentiate in 2026. Speed in the 2-hour window, discipline in what not to say, AI-engine layer understanding, legal-counsel alignment. The framework, with case studies.