Procter & Gamble built the canonical buyer persona methodology of the modern era. The "moments of truth" framework, continuous consumer research since the 1920s, brand-by-brand segmentation across 65+ major brands. The discipline that defined how the CPG industry understands customer segmentation.
EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice, Tide), and the institutional crisis discipline that defines modern CPG communications.
Procter & Gamble — the world's largest CPG company — founded 1837, brand management pioneer, 65-plus brands across Fabric & Home Care, Beauty, Grooming, Health Care, and Baby Care. The corporate communications and PR history behind the portfolio.
