Tag

Procter Gamble

Procter & Gamble: The Largest CPG Brand House in the World

EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice), the crisis discipline, and the CPG AI Communications era.

EPR Editorial Team · Jun 2, 2026

Corporate Communications

The Pampers Dry Max Crisis: A Procter & Gamble Case Study

EPR's reference on the 2010 Pampers Dry Max crisis at Procter & Gamble — substantial mommy blogger ecosystem activation, substantial Paine PR strategy that backfired, substantial CPSC investigation outcome, and substantial communications lesson around social media-era consumer crisis management. Companion to the canonical P&G pillar.

EPR Editorial Team · May 23, 2010