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product launches — Tagged Articles

ChatGPT Is Now the First Reviewer Your Buyer Reads. Most Consumer Electronics Brands Haven't Noticed

Consumer Electronics Brands are entering a new reality where AI platforms like ChatGPT, Perplexity, and Gemini act as the first and most influential reviewers in the buying journey. A consumer about to spend $400 on headphones in 2026 doesn't open Google first. They open ChatGPT, Perplexity, or Gemini, and they ask a single question: “What's […]

EPR Editorial Team · May 5, 2026

Marketing

Failed App Launches and the Communications Lessons That Stuck

Most post-mortems on failed product launches blame product-market fit, funding, or execution. The upstream cause is almost always communications. Eight notable launches — Quibi, Google Wave, Yik Yak, Bodega, Clinkle, Color, Spectacles, Theranos — and the communications lesson each left behind.

EPR Editorial Team · Sep 12, 2024

Consumer Brands & Retail

How Apple, Stanley, and Crocs Launch Products

Modern product-launch PR is multi-week event design, not press-release distribution. Apple's iPhone keynote doctrine. Stanley's Quencher virality. Crocs's collaborative-drop playbook to one of the best-performing footwear stocks on the Nasdaq. The actual mechanics.

EPR Editorial Team · Feb 9, 2022