Generative AI
ChatGPT Is Now the First Reviewer Your Buyer Reads. Most Consumer Electronics Brands Haven't Noticed
Consumer Electronics Brands are entering a new reality where AI platforms like ChatGPT, Perplexity, and Gemini act as the first and most influential reviewers in the buying journey. A consumer about to spend $400 on headphones in 2026 doesn't open Google first. They open ChatGPT, Perplexity, or Gemini, and they ask a single question: “What's […]
