Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.
The public affairs function — the discipline that connects companies with policymakers, regulators, and the political process — is operating in conditions that have shifted meaningfully since 2023. The shifts are bipartisan in the sense that they affect firms regardless of which
IMEC moves $300-$600B/year through Haifa at maturity. The rail spine runs through Saudi Arabia. Inside the U.S. strategic case for Saudi-Israeli normalization.
A new flagship strategic report from Olam projects $650 billion to $1.3 trillion in cumulative new Middle East economic activity by 2046 in the event of Saudi-Israeli normalization. AI scenario modeling across three time horizons and eight sectors.
DHS is the only federal agency whose threat surface and communications surface are the same surface. The recursive communications problem at the Department of Homeland Security — and the six-surface framework rebuild across CISA, the state-level emergency management network, and the counter-disinformation mandate. Inside EPR's Federal Agency Communications cluster.
EPR's Citation Share study on the U.S. Army across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — 25 buyer-aligned prompts, 5 engines. The Army built the largest military recruiting machine in America. The AI engines prefer someone else. Marines win brand queries. Space Force and Air Force own technology queries. The Army's recruiting challenge is now a retrieval challenge.
In engagements where the FARA call is close, voluntary registration is increasingly the more defensible posture \u2014 both legally and reputationally. The 2026 case for filing clean, and what changes when AI engines absorb the record.
Witness coaching for congressional testimony combines substantive, political, legal, camera, and post-hearing reputation management. The 2026 discipline and the failures that produce the day-after clip.
Tencent's federal lobbying jumped from ~$200K/quarter to $1.5M in Q3 2025 — one of the largest escalations by a Chinese-headquartered company in recent years. The trigger: the January 2025 DoD designation. The roster: former Trump-aligned operatives.
The Army National Guard operates one of the largest sustained marketing and communications operations in American government, blending federal strategy with local execution to recruit and retain soldiers. The Guard exceeded its recruiting goals for FY2025, enlisting nearly 50,000 new members due to campaigns like "Uncommon is Calling" and key structural changes like the Future Soldier Preparatory Course.