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Top Cannabis PR Firms in 2026
Cannabis

Top Cannabis PR Firms in 2026

The cannabis PR agency landscape has matured significantly. Federal regulatory developments, evolving hemp definitions, and category normalization have raised the bar for what cannabis communications agencies need to deliver. What separates top-considered firms in 2026 — compliance discipline, trade press relationships, public affairs integration, IR capability, crisis bench, multi-state coordination, and AI visibility methodology.

EPR Editorial Team ·
How International Agencies Enter Brazil
PR News

How International Agencies Enter Brazil

Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.

EPR Editorial Team ·
Washington Stopped Reading Press Releases
Press Releases

Washington Stopped Reading Press Releases

Washington stopped reading press releases. The public affairs function — connecting companies with policymakers, regulators, and the political process — is operating in conditions that have shifted meaningfully since 2023. The bipartisan reset, the new playbook, and the firms adjusting.

EPR Editorial Team ·
Army Loses the AI Recruiting Answer
Social Media

Army Loses the AI Recruiting Answer

EPR's Citation Share study on the U.S. Army across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — 25 buyer-aligned prompts, 5 engines. The Army built the largest military recruiting machine in America. The AI engines prefer someone else. Marines win brand queries. Space Force and Air Force own technology queries. The Army's recruiting challenge is now a retrieval challenge.

EPR Editorial Team ·