Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
HUNTER is a 400-person global consumer and corporate communications agency, Stagwell-owned (NASDAQ: STGW). All-female C-suite under CEO Grace Leong. Founded 1989. Integrated KWT Global January 2025. $67M 2024 revenue. Offices in NY, LA, Chicago, London.
In late 2015, Pepsi walked away from Citi Field after the Mets' first National League pennant in 15 years. The decision looked strange at the time. The 11 years since have made it look like a tell.
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
In November 2015, NY AG Eric Schneiderman declared DraftKings and FanDuel illegal gambling. The coordinated crisis response — Sard Verbinnen, refuse to retreat, reframe the category, legislate around the courts — became the founding case study for legal sports betting communications in the U.S.
The leading PR firms in Montreal — NATIONAL Public Relations, Edelman Montreal, FleishmanHillard HighRoad, TACT, Citoyen Optimum, Annexe, Bicom, Veritas. Bilingual Quebec capability. Updated 2026.
"This continues to reflect the way the Nigerian press report on Boko Haram," assured Gusau.
Burson built the largest Middle East PR practice of any global firm. The client list — Bahrain 2011, Egypt under SCAF, Tunisia's Muslim Brotherhood, the Aramco IPO, the long Saudi and UAE books — defines what the firm is. The Israel rejection, the Khashoggi-era continuity, and the 2024 Hill & Knowlton merger that produced today's combined Burson MENA practice. Forty years of receipts, now machine-readable.
Their latest banner features a hoddle of coffee, a coffee cup, and cookies being placed in front of the visitor with a clatter, and the simple message, "Hello.