The talent agency founder's take on the Beauty AI Endorsement Index. Founders eat endorsers alive. The season-face contract is aging out. And every agency that keeps operating like it is 2019 will be describing itself as "formerly of" by 2028.
Rare Beauty's hero-product PR. e.l.f.'s Super Bowl and cross-category collabs. Sol de Janeiro's TikTok-creator pipeline. Three beauty digital-PR machines — and the specific findings that explain how each one became permanent in AI-engine answers.
The 25 beauty brands AI engines surface when consumers ask the questions that matter — and the editorial map behind why ingredient transparency now beats heritage.
Selena Gomez scores 92 — highest in the 5W Celebrity Endorsement Index. Across every Beauty prompt the engines were asked, Gomez surfaces first in 91% of cases. And 18% of celebrity-brand endorsements the engines return are fabricated.
Getting the most out of Instagram hashtags continues to operate as one of the more substantial recent digital marketing disciplines across multiple categories. The substantial discovery emphasis, the substantial audience targeting, the substantial engagement amplification, the substantial brand visibility coordination, and the broader content categorization.
Do people buy beauty to become or to enhance? The 2019 question was rewritten by Dove and Aerie. The 2026 version was rewritten again by Fenty, Rare Beauty, Rhode, Glossier, and Drunk Elephant — and the PR sequence inverted with it.