The talent agency founder's take on the Beauty AI Endorsement Index. Founders eat endorsers alive. The season-face contract is aging out. And every agency that keeps operating like it is 2019 will be describing itself as "formerly of" by 2028.
Rare Beauty's hero-product PR. e.l.f.'s Super Bowl and cross-category collabs. Sol de Janeiro's TikTok-creator pipeline. Three beauty digital-PR machines — and the specific findings that explain how each one became permanent in AI-engine answers.
The 25 beauty brands AI engines surface when consumers ask the questions that matter — and the editorial map behind why ingredient transparency now beats heritage.
Selena Gomez scores 92 — highest in the 5W Celebrity Endorsement Index. Across every Beauty prompt the engines were asked, Gomez surfaces first in 91% of cases. And 18% of celebrity-brand endorsements the engines return are fabricated.
