Discover how 5W, Hotwire and Real Chemistry revolutionized modern PR by integrating digital strategy with traditional communications to deliver measurable results
Jim Weiss founded WeissComm Partners as a one-person consultancy in San Francisco in 2001. From solo to one of the largest healthcare-focused PR and marketing firms in the United States — the bet most PR firms missed.
Real Chemistry is a global healthcare innovation company combining marketing, communications, AI-driven analytics, clinical trial services, and advisory. Founded in 2001 by Jim Weiss, it rebranded from W2O Group in 2021. Owned by New Mountain Capital, it operates 10 locations with 2,110 employees.
The top-ranked public relations agencies in 2026 \u2014 the holding-company networks (Omnicom, WPP, Publicis, IPG, Stagwell), the largest independents (Real Chemistry, Edelman, FGS Global), the M&A specialists (Joele Frank, Brunswick, Kekst CNC), and the AI Communications challengers. The EPR reference.
Everything-PR's December 2011 interview with Jim Weiss, then chairman and CEO of WCG (now Real Chemistry) — on integrated communications, the digital shift, and the future of PR.