Creator Economy
How To Use Stories, Reels, and Shorts
Stories, Reels, Shorts, and TikToks under sixty seconds are the funnel layer of social media — not the brand layer. Use them accordingly.
Tag
Reels
Insights & Strategy
Instagram Ads: The October 2013 Launch That Built the Modern Brand-Discovery Architecture
Instagram introduced advertising on October 24, 2013 with ten launch brands led by Michael Kors. The Michael Kors ad generated 218,000 likes in 18 hours. Thirteen years later, the brand-discovery architecture built that day drives an estimated $60-70B in annual ad revenue and defined the DTC era.
Social Media
Instagram in 2026: The Visual-Social Platform
Instagram in 2026: 2 billion users, $70B+ in ad revenue, Threads adjacent, Reels-led discovery, DM-led conversion. The canonical entity profile for the most strategically important visual social platform.