SEC.gov in Finance. NIST in Cyber. NIH in Health. Cornell LII in Law. Every category with a regulatory dimension has government sources sitting at the factual floor of its AI answers. The pattern — and what it means for brands in regulated industries.
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
Modern M&A PR is multi-year communications infrastructure, not single-day announcement. Disney+Fox $71B vertical-integration. Microsoft+Activision $68.7B regulatory PR battle. Salesforce+Slack $27.7B B2B SaaS platform consolidation. Three deal doctrines.
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.
