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rescheduling — Tagged Articles

Cannabis Communications in the Schedule III Era

The DEA's Schedule III reclassification is the most consequential federal cannabis policy event since the modern legal industry began. The communications work that follows from it is correspondingly material.

EPR Editorial Team · May 26, 2026

Public Relations

Cannabis PR: How Curaleaf, Trulieve, Cresco, Verano, and Green Thumb Built Credibility in a Regulated Category

Cannabis PR playbook — what Curaleaf, Trulieve, Cresco, Verano, and Green Thumb actually did to build credibility in a federally illegal, state-regulated category, plus where cannabis PR breaks in the AI-answer era.

EPR Editorial Team · Sep 4, 2022