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RFP response — Tagged Articles

The Credentials Deck: How to Build One That Gets You Shortlisted

The credentials deck is the agency's first proof of concept. Most are built to impress. The ones that work are built to answer the question the buyer is actually asking.

EPR Editorial Team · Jun 2, 2026

Public Relations

How to Win a PR Agency RFP

The agency side of the PR RFP — what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.

EPR Editorial Team · Jun 1, 2026

Marketing

The Case Study That Wins: Anatomy of a Proof Point Buyers Believe

The single highest-trust artifact in agency new business — and the one most firms underbuild. The seven elements, the named client problem, and what buyers are really asking themselves when the slide goes up.

EPR Editorial Team · May 31, 2026