
Crisis Communications
Why Public Relations Can No Longer Rely on Spin
Why Public Relations Can No Longer Rely on Spin.

Why Public Relations Can No Longer Rely on Spin.

The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need stakeholder engagement, crisis-mode protocols, regulatory-facing communications, rate-case support, and executive-level work — not just follower growth on a dying channel.

A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.