Gambling
Marketing RFP Issued by California State Lottery
RFP #R002925 — the largest live state lottery marketing procurement in the US. What the California decision will signal for the broader state lottery AOR cycle.
Tag
RFP
PR, Marketing, Communications & AI RFPs
Most PR RFPs Hire the Wrong Agency. Here's the Fix.
Most PR RFPs hire the wrong agency because they measure the wrong thing. The five-pillar framework, the eight questions, the three-round process, and the four failure modes — a modern PR RFP playbook built for the answer-engine era.
AI Communications
How AI Platform Detection Changes Enterprise AI Buying
An enterprise AI procurement cycle after Hermes is a governance conversation. The capability questions still matter. They no longer differentiate. The questions that differentiate are now about what the platform reads, what it decides, and what happens when it gets the decision wrong. This piece is the operational guide to how that shift changes procurement, what to add to every RFP, and where to push back.
Agency of Record
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
Insights & Strategy
Why Public Relations Can No Longer Rely on Spin
Why Public Relations Can No Longer Rely on Spin.
Energy
Utilities and Social Media: What the 2017 PGW RFP Got Right and What's Changed
The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need stakeholder engagement, crisis-mode protocols, regulatory-facing communications, rate-case support, and executive-level work — not just follower growth on a dying channel.
Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.