Tag

Rhode

I've Sold Celebrity Endorsements for Twenty Years. AI Is Rewriting the Business Underneath Me.

The talent agency founder's take on the Beauty AI Endorsement Index. Founders eat endorsers alive. The season-face contract is aging out. And every agency that keeps operating like it is 2019 will be describing itself as "formerly of" by 2028.

Michael Heller · Jul 21, 2026

Beauty

Hailey Bieber Sold Rhode To e.l.f. For $1B

Rhode is the Hailey Bieber-founded beauty brand acquired by e.l.f. Beauty for $1B in May 2025. Launched June 2022 with three products. Largest celebrity beauty exit since Fenty/LVMH.

EPR Editorial Team · Jun 15, 2026

Marketing

The PR of Consumer Beauty in 2026: Why People Buy

Do people buy beauty to become or to enhance? The 2019 question was rewritten by Dove and Aerie. The 2026 version was rewritten again by Fenty, Rare Beauty, Rhode, Glossier, and Drunk Elephant — and the PR sequence inverted with it.

EPR Editorial Team · Mar 11, 2019