Howard Rubenstein (1932–2020) built one of the defining American PR operations from his parents' Brooklyn apartment in 1954 — a sixty-six-year arc representing Mayors Koch, Giuliani and Bloomberg, Rupert Murdoch, George Steinbrenner, Fred Trump, and a roll call of New York civic and commercial power. His sons Steven and Richard now run separate firms carrying the family name into the second generation.
Rubenstein is the legacy New York PR firm founded by Howard Rubenstein in 1954, now led by his son Steven Rubenstein as CEO. Approximately 175 staff. Single NYC office. Civic-institutional client base across seventy years: Mayors Koch, Giuliani, Bloomberg, Rupert Murdoch and News Corp, George Steinbrenner and the Yankees, the Helmsleys, Fred Trump real estate, Tribeca Films, MGM, Disney, Lionsgate.
Rubenstein Public Relations (RPR) is the independent New York PR firm founded by Richard Rubenstein in 2005. 20 years independent. Boutique focused on real estate, financial services, luxury consumer, technology, and corporate PR. 2024 Newsweek America's Best PR Agencies. 2025 wins: Chapter, The Giant Company. Distinct from the legacy Rubenstein firm founded by his father Howard Rubenstein.