Sports & Gaming
RIO 2016: THE GAMES THAT FELL APART
Rio 2016 layered five pre-Games crises before Ryan Lochte's fabricated robbery and NBC's editorial choices compounded the cycle. The canonical reference on mega-event crisis communications.
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rio 2016
Crisis Communications
How to End a PR Nightmare: The Rio 2016 Lesson
A crisis does not end when the operational problem is solved. It ends when a better story has replaced the old one. The Rio 2016 Olympics case study in asymmetric recovery communications.