
Social Media
Why PR Firm CEOs Moved From X to LinkedIn
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.

In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.

PR agency benefits in 2026 — the 401(k) competition from 2015 was a snapshot of when defined-contribution plans were the primary differentiator. The current landscape spans parental leave, mental health, flexibility, sabbaticals, equity, and the recognition rankings that compound them.

EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.