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SaaS marketing — Tagged Articles

The SaaS Marketing Playbook That Worked in 2019 Is Hurting You in 2026

The 2019 SaaS marketing playbook — paid acquisition, gated forms, MQL scoring, retargeting — is now actively hurting 2026 unit economics. CAC hit $2 for every $1 of new ARR, Google CPC up 33% in 2025, buyers self-directed through Gartner/Forrester/Reddit/AI syntheses. The updated playbook: organic search as primary channel (44.6% of B2B SaaS revenue), GEO alongside SEO, expansion revenue as marketing responsibility, and brand as performance multiplier.

EPR Editorial Team · Apr 21, 2026

Technology

Why SaaS GEO Programs Fail — And How to Fix Them

SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.

EPR Editorial Team · Aug 22, 2025

Marketing

The SaaS Companies AI Mentions Most Often

HubSpot, Salesforce, Notion, Canva, Monday, Atlassian, Zendesk. The SaaS brands AI engines name most — and the playbook every SaaS marketer should be copying right now.

EPR Editorial Team · Sep 13, 2024