Cannabis
Schedule III Cannabis Reclassification: Marketing Implications
Schedule III hit April 28, 2026 for medical cannabis. 280E lifted. Marketing budgets now deductible. Adult-use awaits June 29 DEA hearing.
Tag
Schedule III
Technology
Surfside and Cannabis MarTech: The Data Layer for a Federally-Illegal Industry
Surfside is a cannabis-specific marketing technology platform founded in 2019. Federal illegality, 50-state regulatory variance, platform ad bans — a vendor ecosystem with no parallel in legal MarTech.
Cannabis
Cannabis PR: Inside America's Most Marketing-Constrained Consumer Category
Cannabis is the only major U.S. consumer category where paid media is structurally locked out at the federal level. That removes one leg of the marketing tripod. Earned and owned are now mediated by AI engines. Citation Share is the channel. The 2026 pillar.