The complete 2026 guide to PR measurement: the three-tier framework (outputs, outcomes, business impact), why AVE is dead, and emerging metrics such as Citation Share, LLM perception tracking and narrative intelligence.
Citation Share is the percentage of AI answers that name a brand. Learn the formula, how to measure it across engines, what it misses and how to report it.
The 8 platforms that run the 2026 media monitoring market, Cision, Meltwater, Muck Rack, Onclusive, Signal AI, Brandwatch, Talkwalker, Sprout Social, plus the fourth surface: AI citation monitoring.
The 2011 frame on how PR firms measure their work — share of voice, sentiment, referral traffic, message pull-through, and the retreat of Advertising Value Equivalents.
