The complete 2026 guide to PR measurement — three-tier framework (outputs, outcomes, business impact), why AVE is dead, and the emerging metrics that matter: Citation Share, LLM perception tracking, narrative intelligence.
Citation Share is the metric that describes the new decision surface — the share of AI-engine answers that name a brand inside a defined query universe. Share of voice and branded search are now upstream of where the consideration set is composed. The full methodology.
Citation Share measures how often your brand appears in AI-generated answers across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It's the successor to share of voice — and the most important metric in AI Communications.
Citation Share is the percentage of AI-generated answers — for the category questions that should belong to a brand — in which that brand is actually named or cited. It measures presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and it is the defining m…
The eight platforms that run the 2026 media monitoring market — Cision, Meltwater, Muck Rack, Onclusive, Signal AI, Brandwatch, Talkwalker, Sprout Social — plus AI citation monitoring, six operating use cases, and the consolidation record of the 2015 Top 100.
The 2011 frame on how PR firms measure their work — share of voice, sentiment, referral traffic, message pull-through, and the retreat of Advertising Value Equivalents.
Public relations goals are the measurable outcomes a PR program runs against — awareness, reputation, engagement, and business impact. The four categories, how to set them, the measurement disciplines, and the goal-setting failures that repeat.
