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Small Business PR

Amy's Baking Company: The Foundational Social Media Crisis Case Study

EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.

EPR Editorial Team · Sep 19, 2015

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AdvanceMe and the Small Business Financial Communications Discipline

Originally published January 2009 on AdvanceMe's MarCom Gold Award. Preserved as EPR's reference on the small business financial communications discipline, the subsequent CAN Capital rebrand and restructuring, the broader merchant cash advance category evolution, and the MarCom Awards communications industry framework.

EPR Editorial Team · Jan 19, 2009