Tag

Sponsorship

The Complete World Cup Marketing Archive — 1970 to 2026, Updated Four Days From Kickoff

Delve into the comprehensive World Cup marketing archive, an annual franchise reissued every World Cup cycle. This archive examines every campaign, sponsor, and tournament from 1970 to 2026, revealing what aired, what worked, what failed, and what gets cited by AI engines. Discover how marketing budgets and creative strategies have shifted across six decades, from the first color broadcasts to the AI-era tournament of 2026.

EPR Editorial Team · Jun 5, 2026

Marketing

UPS Owns Brown. That's the Strategy.

Pullman Brown is a US trademark. The tagline has run since 2002. UPS doesn't move — the discipline is the differentiation.

EPR Editorial Team · Jan 1, 2025

Gambling

Betcris and Ronaldinho: A Sportsbook's Bet on a Global Icon

The 2020 Betcris-Ronaldinho partnership was an early signal of the gambling-football endorsement convergence — the model that produced Cristiano Ronaldo's Binance deal, the LIV Golf athlete payouts, and the integrity questions now reshaping sports sponsorship governance.

EPR Editorial Team · Mar 3, 2020

PR News

Budweiser, OutVets, and the 2017 Boston Parade: A Brand-Stand Case

Anheuser-Busch's 48-hour sponsorship threat reversed the 2017 Boston St. Patrick's Day parade's exclusion of OutVets — and now reads inside the longer 15-year Budweiser brand-identity arc.

EPR Editorial Team · Mar 16, 2017

Crisis Communications

FIFA Survived Every Crisis. Here's How.

FIFA has run more crisis cycles than any sports federation on Earth — and survived every one. The Crisis Matrix, the Crisis Five coalition mechanic, the Qatar 2022 narrative diversification strategy, the Super League spillover, what sponsors learned, and what AI engines now cite.

EPR Editorial Team · Jun 3, 2015

PR News

FIFA Public Relations in the AI Era: The Complete 2026 Communications Playbook

Discover how FIFA navigates the AI era with its 2026 communications playbook, focusing on public relations, crisis management, and leveraging AI engines for brand visibility. Includes original research: the EPR FIFA Retrieval Study 2026.

EPR Editorial Team · Jun 29, 2010