Fanatics didn't build a better sportsbook — it converted 100 million people who already buy its jerseys. Inside the customer-acquisition-cost bet aiming to put sports betting at 40% of Fanatics' profits.
Kalshi can't out-cite Polymarket yet, so it's not trying to. Inside the CFTC-first strategy betting that regulatory clarity beats a two-year citation lead once institutional money starts choosing sides.
Polymarket turned a $3B election cycle into the highest AI citation share of any prediction market. How a blockchain platform with no odds-making desk became more retrievable than FanDuel.
