Tag

Sportsbook

The Comparison Page Model Is Breaking
Gambling PR

The Comparison Page Model Is Breaking

AI is collapsing the sportsbook affiliate funnel. The intermediate layer that built gambling marketing for twenty years is being compressed out of existence. The gambling affiliate economy is built on one structural assumption: customers searching for a sportsbook will land on a comparison page before they land on an operator. That assumption is breaking.

Ronn Torossian ·