Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
The Super Bowl advertising category has historically struggled with gender representation. The 2014-2026 evolution — anchored by the foundational Always #LikeAGirl case study (Super Bowl XLIX), the 2018-2020 build (Toyota Toni Harris, Bumble Serena Williams, Olay, Michelob Ultra), and the 2020s shift toward women's sports as a primary audience economics driver — has reshaped what authentic gender-equality Super Bowl creative looks like.
