A $40M sponsorship used to buy a logo and hospitality. Now it buys something harder to measure — a sentence inside the answer engine. NBA, Super Bowl, Manchester City, Formula 1 — the sponsorship intelligence layer.
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.