Crisis Communications
Supplements: Why Trust Wins and Hype Burns Brands
Thorne built clinical legitimacy through Mayo Clinic ties. Flat Tummy Co rode Kim Kardashian endorsements into regulatory backlash. Trust wins. Hype burns.
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supplement brands — Tagged Articles
Social Media
Supplements Outgrew the Influencer Era
Onnit. Olly. Seed. Thorne. Momentous. AG1 #1 on the Wellness AI Citation Share Study. Supplements moved from influencer Instagram to clinician credibility.
Social Media
Social Media Campaigns For Supplement Companies
Vital Proteins. Optimum Nutrition. Care/of. Ritual. Athletic Greens. Quest Nutrition. 50 supplement social media campaign tactics with named brands.
Digital PR & Communications
25 Best Supplement and Wellness Brand Marketing Campaigns
The 25 best supplement and wellness brand marketing campaigns — from AG1's podcast dominance to Thorne's $3.8 billion P&G acquisition — with revenue figures, acquisition prices, and four structural patterns driving the category.