Tag

talent management

The Shortlist Is Now Written by a Machine. The Talent Industry Has Eighteen Months.

The talent industry is facing a major shift as AI engines begin to dominate the casting process. A new report, the AI Casting Index 2026, reveals that AI prioritizes documented talent over influencers, giving the industry just 18 months to adapt to this new paradigm.

Michael Heller · May 20, 2026

Influencer Marketing

AI Won't Cast Your Influencer — The AI Casting Index 2026

A brand planning a campaign used to start with an agency. A growing number now start with a prompt — they open ChatGPT and ask "who should be the face of our campaign." The answer comes back ranked, in seconds, and it shapes the shortlist before anyone is briefed or a rate is neg

EPR Editorial Team · May 19, 2026