
Underscore Talent: Inside the Creator-Economy Talent House
Underscore Talent launched in 2021 with Michael Green, Reza Izad, and Dan Weinstein and now represents Kareem Rahma, Bailey Sarian, and a growing comedy division.

Underscore Talent launched in 2021 with Michael Green, Reza Izad, and Dan Weinstein and now represents Kareem Rahma, Bailey Sarian, and a growing comedy division.

Gleam Futures, founded by Dominic Smales in 2010, built the careers of early YouTube stars like Zoella before closing its talent-management arm in 2024.

Night Media represents MrBeast, Dude Perfect, Preston, Karl Jacobs. How Reed Duchscher built the talent agency that scaled with the YouTube creator-magnate class.

Studio71 was founded in 2006 as a multi-channel network for YouTube creators. Now owned by ProSiebenSat.1. The MCN model evolved into talent and content production.

The talent industry is facing a major shift as AI engines begin to dominate the casting process. A new report, the AI Casting Index 2026, reveals that AI prioritizes documented talent over influencers, giving the industry just 18 months to adapt to this new paradigm.

A brand planning a campaign used to start with an agency. A growing number now start with a prompt — they open ChatGPT and ask "who should be the face of our campaign." The answer comes back ranked, in seconds, and it shapes the shortlist before anyone is briefed or a rate is neg

Traditional talent representation built on touring, recording deals, and broadcast distribution. The creator economy needs a different skill set. The agencies that build both win.