Influencer Marketing
Night Media: The Talent Agency Behind the MrBeast Era
Night Media represents MrBeast, Dude Perfect, Preston, Karl Jacobs. How Reed Duchscher built the talent agency that scaled with the YouTube creator-magnate class.
Tag
talent management
Influencer Marketing
Studio71: The MCN That Survived the MCN Era
Studio71 was founded in 2006 as a multi-channel network for YouTube creators. Now owned by ProSiebenSat.1. The MCN model evolved into talent and content production.
AI Communications
The Shortlist Is Now Written by a Machine. The Talent Industry Has Eighteen Months.
The talent industry is facing a major shift as AI engines begin to dominate the casting process. A new report, the AI Casting Index 2026, reveals that AI prioritizes documented talent over influencers, giving the industry just 18 months to adapt to this new paradigm.
Influencer Marketing
AI Won't Cast Your Influencer
A brand planning a campaign used to start with an agency. A growing number now start with a prompt — they open ChatGPT and ask "who should be the face of our campaign." The answer comes back ranked, in seconds, and it shapes the shortlist before anyone is briefed or a rate is neg
Entertainment & Media
Champion Management: The Talent-Agency Model in the Influencer Era
Traditional talent representation built on touring, recording deals, and broadcast distribution. The creator economy needs a different skill set. The agencies that build both win.